The Kilimanjaro Marathon held in Moshi over the weekend has been described as a great success by sponsors. Tanga Cement Company Head of Marketing and Communications, Kati Kerenge, who were the sponsors of the annual race, stated their commitment to put more support to the development of athletics in the country. Kerenge said the race has drastically improved and more athletics enthusiasts have been involved in the event.
"There is a big improvement with thousands of athletes worldwide competing for honour under the shadow of the Mount Kilimanjaro - the highest in Africa, we feel proud to have been associated with this event." According to Kerenge, her firm, which produces Simba Cement, has since 2004 been sponsoring the event at a cost of 30m/- annually and so far has used more than 120m/- in sponsoring the annual Kilimanjaro Marathon.
The firm has been sponsoring in among other areas, the sponging of athletes during the race and water tabling in the routes. "We have a role to play in developing sports in the country, by doing so, our athletes will be promoted and the country will proceed further in the sport", said Kerenge.
Apart from athletics, Tanga Cement, whose staffs have also been taking part in the event, has also been involved in the promotion of other sporting events like table tennis and lawn tennis. "We are obliged to see other sporting events develop as well and this will only be possible if everybody plays his or her role", she said.
The race which took place at the weekend involved more than 4,000 local and international athletes from among other countries, Kenya, Uganda, South Africa, United States of America, Germany and others. In the 42.2 full marathon event that was sponsored by the Tanzania Breweries Limited through a Kilimanjaro Premium Lager's brand, Kenyan Johnson Kibet emerged winner and was closely followed by a Tanzanian, Patrick Nyangero. In the half marathon event, Tanzanian Samwel Kwaangw won the event while in the similar event for the disabled, Kenyan Julius Mutie won the title which was under sponsorship of the Standard Chartered Bank while other runners took part in the 5km fun run sponsored by Vodacom Tanzania.